FRMF Website
Designing a modern, immersive, and fan-focused digital experience for the Royal Moroccan Football Federation. The project reimagines the official website with a clear information architecture, engaging storytelling, and a responsive interface that connects millions of supporters with Moroccan football across every device.
Overview
The FRMF website serves as the official digital platform for Moroccan football, bringing together fans, players, clubs, competitions, and partners in one unified experience. The objective of this redesign was to modernize the homepage through improved usability, stronger visual storytelling, and a scalable design system that reflects the ambition, passion, and identity of Moroccan football.
Responsibilities
UX Research
User Experience Design
User Interface Design
Wire framing
Design System
Interaction Design
Fan-Centered Experience
Every section of the homepage was designed around the needs of supporters. From match results and breaking news to videos, player highlights, and federation updates, the interface makes it easy to discover content while keeping fans connected to Moroccan football in real time.
Information Architecture
The homepage follows a structured content hierarchy that prioritizes clarity and accessibility. News, competitions, national teams, media, leagues, and partner content are organized into intuitive sections, allowing users to navigate the platform effortlessly across desktop, tablet, and mobile devices.
Visual Identity
The visual language combines bold typography, immersive photography, and the iconic colors of the Royal Moroccan Football Federation to create a modern digital identity. Carefully balanced layouts, reusable components, and consistent branding establish a premium experience that reinforces the federation’s image while improving usability.
A visual identity designed to amplify every conversation—where bold design, clarity, and storytelling come together to create a memorable media experience.