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Abdelatif Haissoun

frmf sponsor portal

The FRMF Sponsor Portal is a secure digital platform created to streamline communication, resource management, and operational workflows. Designed around simplicity and efficiency, the experience enables different stakeholders to interact through a unified interface while reducing complexity and improving day-to-day collaboration.

Overview

The existing experience lacked a clear visual identity and presented unnecessary friction throughout the user journey. Navigation felt inconsistent, important information was difficult to scan, and the interface did little to establish trust between freelancers and potential clients.

 

The redesign focused on simplifying the experience while creating a stronger brand presence. Every screen was designed to improve discoverability, increase credibility, and encourage meaningful connections between businesses and freelancers.

Responsibilities

UX Research
User Experience Design
UI Design
Responsive Design
Brand Identity
Visual Design System
Design System
Prototyping

Login Experience

The experience begins with a clean and secure authentication flow designed to provide quick access while maintaining consistency with the platform’s overall visual identity. Simplicity and clarity were prioritized to ensure users can begin their journey without unnecessary friction.

Dashboard

The dashboard serves as the central workspace, providing users with immediate access to the most relevant information, ongoing activities, and frequently used tools. Content hierarchy and intuitive navigation were carefully designed to improve efficiency and support daily workflows.

File Management

A centralized file management experience was created to simplify access to documents and digital resources. The interface focuses on organization, accessibility, and ease of use, allowing users to quickly locate and manage important content within the platform.

Request Management

The request workflow was designed to make complex processes feel straightforward and organized. Clear progress indicators, structured forms, and intuitive interactions help users submit, review, and monitor requests with confidence while maintaining a seamless experience.

Platform Experience

Consistency was a key principle throughout the project. Shared interface components, unified interaction patterns, and a scalable design system create a cohesive experience across the platform while supporting different user journeys and business needs.

Designing digital products means transforming complex workflows into experiences that feel simple, intuitive, and effortless.