Baskets Najma '26
Designing a contemporary sneaker that celebrates Moroccan identity through modern craftsmanship. Baskets Najma ’26 combines premium materials, cultural inspiration, and refined aesthetics to create a product that bridges tradition and contemporary streetwear.
Overview
Baskets Najma ’26 is a conceptual footwear project inspired by Morocco’s rich cultural heritage and modern fashion culture. The objective was to design a sneaker that feels authentic, premium, and timeless while creating a cohesive brand experience that extends from the product itself to its packaging and visual communication.
Responsibilities
Product Strategy
Brand Identity Design
Footwear Design
Material Selection
Color Exploration
Packaging Design
Design Concept
The concept explores the intersection of traditional Moroccan influences and contemporary sneaker culture. Inspired by national symbols, handcrafted textures, and clean geometric forms, the design creates a unique identity that respects heritage while appealing to a modern audience seeking originality and quality.
Packaging Design
The packaging was designed as an extension of the product experience. Bold colors, minimalist graphics, and premium finishes reinforce the brand identity while transforming the unboxing process into a memorable moment that reflects the craftsmanship behind the sneaker.
Where heritage meets contemporary design—crafting a sneaker that transforms culture, craftsmanship, and identity into every step.