frmf store logo
The FRMF Store identity was designed to create a distinctive retail brand that extends beyond merchandise and becomes an experience for every supporter. Inspired by the passion of Moroccan football, the project combines a clean visual language with a recognizable logo system that performs consistently across apparel, packaging, digital platforms, and physical store environments.
Overview
The objective of this project was to develop a modern identity for the official FRMF Store that reflects the federation’s values while strengthening its retail presence. The design focuses on creating a flexible brand system that enhances recognition, supports a growing merchandise ecosystem, and delivers a consistent experience across every customer touchpoint.
Responsibilities
Brand Identity Design
Logo Design
Typography
Color Direction
Brand Guidelines
Brand Applications
Logo Concept
The logo was designed to merge the familiar “Store” wordmark with the iconic FRMF emblem, creating a distinctive identity that immediately communicates its connection to Moroccan football. Every element was refined to ensure clarity, balance, and versatility, allowing the identity to perform seamlessly across both digital and physical environments.
Visual Identity
The visual system combines bold typography, the federation’s signature colors, and clean layouts to establish a modern retail identity. Carefully defined design principles ensure consistency across apparel, promotional campaigns, packaging, and digital experiences while maintaining a strong connection to the FRMF brand.
Brand Applications
The identity was designed as a scalable system that extends across every customer touchpoint—from storefront signage and merchandise to marketing campaigns, apparel collections, and digital communications. Each application reinforces the store’s personality while creating a cohesive and recognizable shopping experience.
A retail identity designed to transform passion into experience—bringing Moroccan football, culture, and community together through a bold and timeless brand.