CAF Product Design
Designing a bold and recognizable identity for Kelma Podcast, a modern media platform created to inspire meaningful conversations. The project focused on developing a visual system that captures the energy of dialogue while ensuring a consistent presence across digital platforms, social media, and promotional content.
Overview
Kelma Podcast is a conceptual branding project developed to establish a distinctive identity for a contemporary podcast. The objective was to create a visual language that reflects clarity, authenticity, and engagement while remaining flexible across video content, digital platforms, social media, and branded materials. Every design decision was driven by simplicity, scalability, and strong visual recognition.
Responsibilities
Visual Identity
Product design
Typography
Color System
Brand Guidelines
Art Direction
Brand Identity
The identity was built around the idea that every meaningful conversation begins with a single word. A bold typographic logo, combined with a minimal color palette and strong visual hierarchy, creates a recognizable brand that communicates confidence, clarity, and professionalism across every touchpoint.
Visual Identity
The visual language combines bold typography, high-contrast imagery, and a minimal color palette to create a modern and impactful presence. A flexible design system ensures consistency across every touchpoint while allowing the brand to adapt effortlessly to campaigns, merchandise, digital experiences, and marketing materials.
Outcome
The final identity positions Fota as a premium fitness brand that communicates strength without unnecessary complexity. Through a clear visual system and a strategic design approach, the brand establishes credibility, encourages engagement, and creates a memorable experience that connects with people pursuing a healthier lifestyle.
A collection where heritage meets contemporary fashion—transforming national pride into timeless designs that supporters can wear every day.