Africa Amusement & Attractions Expo 2026
A complete event identity system for Africa Amusement & Attractions Expo 2026 — a platform bringing together the amusement, attractions, leisure, entertainment, and tourism industries in Morocco. The visual direction was created to position the event as contemporary, international, and unmistakably connected to Africa.
Overview
Africa Amusement & Attractions Expo 2026 is designed as a meeting point for operators, suppliers, investors, destinations, and creative businesses shaping the future of leisure and attractions across Africa. The identity needed to work across a large event ecosystem — from digital communication and conference materials to signage, badges, exhibition graphics, merchandise, and on-site applications.
Responsibilities
Visual Identity
Logo Design
Typography
Color System
Brand Guidelines
Art Direction
Brand Strategy
The identity was built around the idea of Africa as an active, forward-looking destination for entertainment, attractions, leisure, and experience-driven business. Typography, color, imagery, and event applications were developed to feel energetic, open, and globally relevant while giving the Expo a distinctive visual presence across every touchpoint.
Africa invites the world to play.