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Abdelatif Haissoun

ABDELATIF
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RABAT, MOROCCO

Audtrya
Brand Identity

A complete visual identity system built to give Audtrya a clear, recognizable and flexible brand presence across digital and physical touchpoints.

Overview

Audtrya is a brand identity project focused on creating a consistent visual language that can scale across multiple applications. The system combines a distinctive logo, strong typography, a bold orange-led color palette, and a flexible graphic language designed to stay recognizable across different formats. The identity was developed as a practical system rather than a single logo—covering brand rules, visual hierarchy, applications and presentation across digital, print and environmental touchpoints.

Responsibilities

Brand Identity
Logo System
Visual Direction
Typography
Brand Applications
Guidelines

Logo System

The Audtrya logo system was designed to remain simple, compact and recognizable. The core mark works across light and dark environments while maintaining a consistent relationship between symbol, wordmark and supporting brand elements.
Audtrya Brand Identity project visual
Audtrya Brand Identity project visual
Audtrya Brand Identity project visual

A visual identity designed to amplify every conversation where bold design, clarity and storytelling come together to create a memorable brand experience.